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FOR IMMEDIATE RELEASE - 5/22/07

CONTACT: Miriam Rinn, Communications Manager | 212-786-5092 | send an e-mail



Jewish Values and Social Responsibility Drive JCC Association’s Workplace Decisions

Building on the JCC Movement’s long tradition of social responsibility, and the Jewish dedication to life and justice, JCC Association has introduced two changes to its workplace. One encourages and supports employees to better their health through regular exercise. The other takes practical steps to ensure decent living and working conditions around the world.

JCC Association staff members now have the chance to exercise during the workday on a Power Plate training device. Vibration training on the Power Plate offers a host of benefits such as improving muscle strength, flexibility, range of motion, bone density, and stimulating blood circulation. Additionally, studies have proven Power Plate's ability to reduce muscle pain and soreness, and expedite the recovery of damaged muscles and tendons.

Power Plate is easy to use, giving the employees a great “sweatless” workout in 15 to 20 minutes without having to bother changing clothes. It was JCC Association President Allan Finkelstein’s idea to install the device, and representatives of Power Plate spent an afternoon training JCC Association staff on proper use. Having the device in the office encourages people to exercise, which everyone acknowledges is beneficial to health. Good health and fitness have traditionally been at the heart of the JCC Movement.

JCC Association always provided coffee for its employees, but its recent switch to Fair-Trade Certified coffee is in line with its Jewish values. Fair-Trade Certified coffee helps small farmers in the developing world to sell their product at a reasonable and consistent price. These farmers join in cooperatives that reinvest a portion of the profit in community development projects. Because small farmers are better stewards of their land, buying this coffee also helps the environment. “We are proud to be among the organizations and institutions that value workers and are able to ‘walk the talk,’ said Patricia Cipora Harte, vice-president, program services. Supporting these small farmers as they try to improve their lives echoes the efforts of the early twentieth century settlement houses, later to become Jewish Community Centers, which helped Jewish factory workers establish safe working conditions.

JCC Association is proud to be part of a tradition that promotes social responsibility and worker well being in keeping with an ethical heritage that spans thousands of years.



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JCC Association is the leadership network of, and central agency for the Jewish Community Center Movement, which is comprised of 350 JCC, YM-YWHA and camp sites in the U. S. and Canada. JCC Association offers a wide range of services and resources to strengthen the capacity of its affiliates to provide educational, cultural, social, Jewish identity-building, and recreational programs to enhance the lives of North American Jews of all ages and backgrounds. Additionally, the movement fosters and strengthens connections between North American Jews and Israel as well as with world Jewry. JCC Association is also the U.S. government accredited agency for serving the religious and social needs of Jewish military personnel, their families, and patients in VA hospitals through JWB Jewish Chaplains Council.


Miriam Rinn
Communications Manager
JCC Association
520 8th Ave., NY, NY 10018
212-786-5092
fax: 212-481-4174
send an e-mail



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