About Discover @ the JCC
We have formed a partnership with premier fitness provider Club One to launch an initiative called Discover @ the JCC, which emphasizes the holistic nature of good health and well being. Through this partnership, we will be able to make available to JCCs a variety of wellness programs and online tools for members to track and improve their health habits. Two key online portals– BeWell and HabitChanger–will help JCC members to understand their health risks, provide effective solutions, and encourage them to develop better habits through automated coaching via message alerts, timely reminders, and relevant information.
We have taken the traditional wellness model of mind, body, and spirit, and expanded it to include the intellectual, spiritual, and communal needs of the whole person. We already offers JCC Grows, a social-justice gardening program, and JCC Reads, which offers a rich variety of materials for JCCs to run book groups on chosen titles. JCCs have a wealth of other programming relating to the arts, Jewish heritage and tradition, nutrition, financial planning, and other aspects of a well-rounded life.
Because we’re deeply concerned about the health and well being of children, we have formed a partnership with CATCH, Coordinated Approach to Child Health, a national program to improve children’s nutrition and exercise, and we are currently training JCC staff to implement it. In addition, we have added a component that focuses on Jewish values. Our program is called Discover CATCH: Early Childhood and is targeted at preschoolers, who are establishing lifelong health habits.
We have also designed a branded campaign for the initiative, including a logo and a full set of marketing materials for JCCs to use to present themselves to their communities as the place to go for wellness programs. Some JCCs have already changed their e-mail signatures and voice-mail messages to reflect the new emphasis.
Currently in the pilot phase, Discover @ the JCC will soon be available to all JCCs. For more information, contact Steve Becker.