JCC Brand Introduction and Training

Please join us on Monday, May 19, 2014 for JCC Brand Introduction and Training. There is no cost for the training and we will provide lunch. We welcome all who are interested (from near and far) to attend this training in New York, and will be happy to help you find reasonable accommodations if you are coming from outside of the New York area.

In addition to this first in-person training, we will be connecting through Google Hangouts and providing videos to help you to understand and implement the brand. We encourage you to participate, as we work together to answer questions, solve challenges, and share ideas and tools.

We also hope to offer a few regional in-person trainings in the future.

Please RSVP to Robin Ballin at [email protected] by Wednesday, May 14.

AGENDA

9:45 am
Welcome

10:00 – 11:30 am
The revitalization of the JCC Brand: background and introduction

11:30 am – 12:30 pm
Question & Answer
An open discussion about the brand, its genesis, and the ideas behind it

12:30 – 1:15 pm
Lunch and networking

1:15 – 2:00 pm
The Brand in Action
How does the brand work? Gain a deeper understanding of both the conceptual and the superficial aspects of the brand via brand makeovers of marketing materials.

2:00 – 4:00 pm
Implementation strategies

• Where do I begin?
• Securing stakeholder buy-in
• Budget: what to expect