We lead and connect the JCC Movement, advancing and enriching North American Jewish life.
West End Strategy Team, the public relations firm JCC Association has been working with, was in place when JCCs were inundated with bomb threats during January. They were able to expertly guide us through the process, and are now available for two upcoming webinars for JCCs. They will also be providing crisis communications materials and templates for JCCs to use, and they will be available for JCCs to employ at a preferential rate.
Please join us on Tuesday, Feb. 21 at 2:30 p.m. ET for the first webinar. Call in information here. If several of you want to attend from one JCC, we suggest you sign in from one computer.
West End Strategy Team (WEST) will lead JCC executives and senior and communications staff through successful crisis communications practices, including crisis planning, how to identify a crisis, determining appropriate responses, clarifying goals of responses, implementing a plan of practiced protocols, and managing media during a crisis and in its aftermath.
A second webinar, to be announced, will focus on media training and interview preparation.
WEST has broad and deep experience in strategic communications, and its team comes from backgrounds across such diverse sectors as media, government, political campaigns, nonprofits and the agency world. Joining us for this webinar will be the firm’s senior team, Matt Dorf, president and founder, Ari Geller, COO, and Samantha Kupferman, vice president. Learn more about their team here.