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Js score big with Jr. NBA


A new partnership between JCC Association and Jr. NBA aims to raise their game, providing access to resources, training, as well as challenges and tournaments.

Not to mention the Jr. NBA name.

“This allows JCCs to use the Jr. NBA name with their youth basketball program,” says Steve Becker, JCC Association vice president, health and wellness services. “They will have access to training, branding, and certification for their coaches that will allow them to raise the level of their programming as well as the perception of it.”

JCCs will be able to participate in the Jr. NBA presented by Under Armour program, and enroll with the program to become a Jr. NBA site. Access to the Jr. NBA name in their programming and to collaterals and branding produced by the national organization will give an extra does of chache to youth basketball, according to Becker.

The Jr. NBA will reach five million youth in the U.S. and Canada over the next two years through a series of basketball clinics, skills challenges and tournaments. JCCs of North America will now be part of this through the Jr. NBA partnership network that includes youth basketball programs of all NBA, WNBA and NBA Development League teams, elementary and middle schools, military installations and longstanding community partners, including Boys & Girls Clubs of America, National Association of Police Athletic Leagues, National Recreation and Park Association, National Wheelchair Basketball Association, Special Olympics, and YMCA of the USA.

Additionally the Jr. NBA app developed by Yinzcam and will serve as the premier resources for youth basketball players, parents, coaches and officials. JCCs can register for the Jr. NBA network at and receive benefits including: access to Jr. NBA events and a free starter kit with a Jr. NBA banner, nets, whistles, clipboards, cones and other items to help support a successful youth basketball program. The website will also feature league management software and instructional videos for basketball skills and drills.

It also means that coaches at JCCs that that register for the Jr. NBA will have the opportunity to complete USA Basketball’s Coach License course – the standard for coaching education and safety in youth basketball – at a discounted cost.

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