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Discover: CATCH

Healthy living starts young with Discover: CATCH

Fitness, Wellness, Sports & Aquatics Programs

Lenny K Swim Academy
Discover CATCH

We bring a world-class childhood wellness program to the largest early childhood education platform in North America. Reaching hundreds of young children and their families, through your JCCs, Discover CATCH creates an early awareness for healthy nutritional habits and a love of physical fitness.

Discover: CATCH is a collaboration with the University of Texas School of Public Health, which developed Coordinated Approach to Childhood Health (CATCH) in 1990, and it has a proven track record as one of the most successful childhood obesity prevention programs. In 2011, we trained three “masters” in the program, enabling us to launch our first pilot with onsite trainings later that year.

Discover: CATCH, which brings a Jewish focus to the curriculum, provides a way for JCCs to promote a love of physical activity and healthy nutritional habits through their health and wellness, early childhood education, family engagement and Jewish living and learning departments. Children learn about “whoa” and “go” foods, and how to make healthy choices. Through JCC Association training, JCCs engage families with young children in a lifelong commitment to wellness.

Today the program has been implemented in more than 60 JCCs across North America, bringing a message of healthy living to the youngest JCC participants and engaging their families in Jewish learning combined with holistic well-being.


Mackenzie Adams

Designs and implements the operation and administration of the Sheva Center.  Works closely with the Center Director and JCC Early Learning Centers in promoting and sustaining high quality early childhood Jewish education. Serves as the project director for the Sheva Center Leadership Institute for Early Childhood Professionals. Facilitates and maintains Sheva online learning and resources, and acts as the initial point-of-contact for Sheva consultation requests.

Coordinates Discover CATCH: Early Childhood program. Certified as a Discover CATCH master trainer. Provides program support for Health and Wellness Services.

Mark Horowitz

Horowitz directs the programs and services of the Sheva Center, including consultation services and specialists, lab communities, cohort learning groups and learning communities, and cutting-edge practices related to early care and education and family engagement. He joined JCC Association in August 2008.

Horowitz, the founding executive director of the Jewish Early Childhood Education Initiative (JECEI), holds a master’s degree in education from SUNY at Buffalo and received ordination and an honorary doctorate from Hebrew Union College-Jewish Institute of Religion. He served as the executive director of the Bureau of Jewish Education of Greater Buffalo; the director of education and early childhood at Temple Beth Am in Williamsville, New York; assistant professor of religion and fine arts at Canisius College in Buffalo; and as supervisor of student teachers and teacher of sociology of education and field experience, also at SUNY at Buffalo. He is the educational consultant to the New York International Piano Competition and was awarded honorable mention at the 2002 Van Cliburn Foundation’s International Piano Competition for Outstanding Amateurs in Fort Worth, Texas.

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