Skip links

Main navigation

Discover: CATCH

Healthy living starts young with Discover: CATCH

We bring a world-class childhood wellness program to the largest early childhood education platform in North America. Reaching hundreds of young children and their families, through your JCCs, Discover CATCH creates an early awareness for healthy nutritional habits and a love of physical fitness.

Discover: CATCH is a collaboration with the University of Texas School of Public Health, which developed Coordinated Approach to Childhood Health (CATCH) in 1990, and it has a proven track record as one of the most successful childhood obesity prevention programs. In 2011, we trained three “masters” in the program, enabling us to launch our first pilot with onsite trainings later that year.

Discover: CATCH, which brings a Jewish focus to the curriculum, provides a way for JCCs to promote a love of physical activity and healthy nutritional habits through their health and wellness, early childhood education, family engagement and Jewish living and learning departments. Children learn about “whoa” and “go” foods, and how to make healthy choices. Through JCC Association training, JCCs engage families with young children in a lifelong commitment to wellness.

Today the program has been implemented in more than 60 JCCs across North America, bringing a message of healthy living to the youngest JCC participants and engaging their families in Jewish learning combined with holistic well-being.


Mackenzie Adams

Designs and implements the operation and administration of the Sheva Center.  Works closely with the Center Director and JCC Early Learning Centers in promoting and sustaining high quality early childhood Jewish education. Serves as the project director for the Sheva Center Leadership Institute for Early Childhood Professionals. Facilitates and maintains Sheva online learning and resources, and acts as the initial point-of-contact for Sheva consultation requests.

Coordinates Discover CATCH: Early Childhood program. Certified as a Discover CATCH master trainer. Provides program support for Health and Wellness Services.

Mark Horowitz

Mark Horowitz, a senior vice president for program and talent at JCC Association of North America, supports the working groups for the Sheva Center, Inclusion, Engaging Families, Mandel Center for Jewish Engagement, and Discover CATCH+. He spent most of his career in early childhood Jewish education, and he was the founding executive director of the Jewish Early Childhood Education Initiative (JECEI). For many years, Horowitz thrived as a teacher for two-year-olds. He was ordained as a cantor by Hebrew Union College-Jewish Institute of Religion, which also awarded him an honorary doctorate in sacred music, and he served synagogues in Connecticut and New York. Horowitz earned graduate degrees in sacred music, the philosophy of education, and early childhood education. He co-founded Yad B’Yad (Hand in Hand), a Buffalo, New York-based outreach and advocacy non-profit organization that promotes inclusion of people with disabilities. He received a special recognition award at the Van Cliburn Foundation’s 2002 International Piano Competition for Outstanding Amateurs in Fort Worth, Texas. Horowitz and his family are members of the JCC of Greater Buffalo.