Joanne Harmon is the chief marketing officer (CMO) at JCC Association of North America. She joined the marketing team as creative director in 2014, bringing a broad range of talents that contributed significantly to the organization’s first rebranding effort in more than a decade. In her expanding role, Harmon has guided the organization to rebuild all communication platforms, elevate the marketing of all sponsored events and training sessions, and reestablish a public profile. As a creative director, Harmon contributed to these and other brands: Food Network, Cooking Channel, Showtime Networks, and Sundance. Her diverse portfolio of branding, design, and promotion for television, film, video, photography, print, digital, products, events, and more demonstrates the breadth and depth of her expertise.